Fifth Star Funds
A Chicago-based venture philanthropy organization built on the conviction that brilliant ideas shouldn't be limited by background or access. They empower underrepresented founders, particularly Black tech entrepreneurs, by providing "Friends & Family" capital and critical support.
Role
Scope
Art Direction
Socials
Industry
Philantrophy
Non-Profit
Fifth Star Funds' existing branding, while strong, was underutilized. There was a lack of a cohesive application of the design system across various marketing channels. This made it difficult to maintain a consistent brand presence in the mind of diverse founders and prospective Limited Partners.
To remedy this, we studied FSF's brand guides and identified areas for improvement. We developed a visual direction that embodied grit, galvanization, and stimulation, using color, texture, and a balanced type system. This resulted in a 10x increase in their quarterly marketing communications.
