QuantDisco
Quant Disco, a deal-intelligence platform, optimizes collaboration for sales and finance teams, ensuring profitable and lucrative deal closures.
Role
Scope
Brand Sprint
Art Direction
Industry
SAAS
Quant Disco was trying to crack the code on better deal-making. As a platform that helps sales and finance teams work together smoothly, they needed a brand that would stand out in a sea of boring business tools. They wanted something that would make investors sit up and take notice, but they were on a tight deadline.
We aimed to create a brand that felt smart, confident, and approachable. Inspired by numbers, we built a brand around the concept of building blocks. The percentage symbol became our hero in the logotype, symbolizing Quant Disco’s focus on profitable deals.
The design system features clean typography, a limited yet impactful color palette, and a structured grid system that reflects the data-driven nature of the business. It has a polished, mechanical, and industrial aesthetic, contrasting with the prevalent purple gradient trend. By avoiding fleeting trends, it emphasizes the brand’s straightforward attention to detail.
