E15 Group
E15 is a next-generation analytics company delivering industry-leading insights to sectors like sports, entertainment, education, healthcare, hospitality, and retail. They empower businesses to make forward-thinking decisions that drive growth and enhance customer experiences.
Role
Scope
Refresh
Identity
Art Direction
Industry
Corporate
Data Analytics
Credits
Denny Liu
Christina Liang
E15 aimed to redefine leadership in data analytics. In a market flooded with impersonal and complex tools, they needed a bold, memorable brand that stood out, appealed to existing clients, and attracted new customers, all within a tight deadline.
To achieve this, we created a logo inspired by linear bar graph lines, visually communicating their analytical expertise. This logo is the central motif in the design system. We paired linear lines and blocks with a loud condensed sans serif typeface and clean, structured layouts. The design system extends across their website, print materials, and social media, ensuring a consistent and professional brand experience. The result was a redefined, innovative, and unmistakably E15.
