E15 Group
E15 is a next-generation analytics company delivering industry-leading insights to sectors like sports, entertainment, education, healthcare, hospitality, and retail. They empower businesses to make forward-thinking decisions that drive growth and enhance customer experiences.
Role
Client
Scope
Refresh
Identity
Art Direction
Industry
Corporate
Data analytics
E15 aimed to redefine leadership in data analytics. In a market flooded with impersonal and complex tools, they needed a bold, memorable brand that stood out, appealed to existing clients, and attracted new customers, all within a tight deadline.
To achieve this, we created a logo inspired by linear bar graph lines, visually communicating their analytical expertise. This logo is the central motif in the design system. We paired linear lines and blocks with a loud condensed sans serif typeface and clean, structured layouts. The design system extends across their website, print materials, and social media, ensuring a consistent and professional brand experience. The result was a redefined, innovative, and unmistakably E15.
