Roam
Roam is a B2B SaaS platform that helps digital creatives manage pricing, contracts, and workflow.
Role
Scope
Identity
Branding
Art Direction
Industry
Tech
Saas
Roam needed a brand identity that resonated with creatives and stood out in a competitive market. Its overly complex interface, lacking a unified design system, frustrated users.
I spoke to designers, photographers, and content creators to understand their challenges. I drew inspiration from their tools and imagination, using sketchbook paper as texture, organic shapes, and gradients to symbolize evolving ideas. To reduce cognitive load, I simplified the UI with fewer colors and fonts. The result is a clean, flexible brand and product that supports creatives without distraction.
