Roam
Roam is a B2B SaaS platform that helps digital creatives manage pricing, contracts, and workflow.
Roam needed a brand identity that resonated with creatives and stood out in a competitive market. Its overly complex interface, lacking a unified design system, frustrated users.
I interviewed designers, photographers, and content creators to get a feel of their creative processes. I took cues from their daily tools and creativity, using paper textures, organic shapes, and the use of gradients to represent evolving ideas. To make things easier on the eyes, I opted for fewer type styles, a restrained palette, and consistent components. Resulting in a clearer navigation, faster tasks, stronger recognition.
Company
Roam Creative
Role
Internal - Brand Designer
Year
2023
Services
Identity
Art Direction
Marketing
Industry
SaaS
