Tradewind
Tradewind Data Science is a Chicago-based company helping businesses make sense of complex data through engineering, analytics, and strategy.
Role
Designer
Scope
Identity
Branding
Industry
Corporate
Data Science
Tradewind Data Science is a Chicago-based company helping businesses make sense of complex data through engineering, analytics, and strategy.
Their existing brand lacked distinction, making it harder to reach the right clients. We started conversations with their team to uncover their unique qualities. What emerged was clear: they navigate complexity like seasoned sailors, with precision and ease.
The new identity draws from that metaphor. A sail-inspired mark, oceanic palette, and a modular grid system mirrors how they bring order to chaos. Everything was designed to feel steady, sharp, and quietly assured, just like them.
