Roam
Identity, Art Direction
Roam, a B2B SaaS company, is a business management platform designed to empower digital creatives. Their mission? To help creatives conquer pricing, secure dependable contracts, and streamline their workflow. However, with a creative-first audience, Roam needed more than just a powerful tool. They needed a brand identity that resonated with and commanded respect within the industry.
Roam, a B2B SaaS company, is a business management platform designed to empower digital creatives. Their mission? To help creatives conquer pricing, secure dependable contracts, and streamline their workflow. However, with a creative-first audience, Roam needed more than just a powerful tool. They needed a brand identity that resonated with and commanded respect within the industry.
Identity Art Direction Digital
Roam Creative
Header
In many of Brooklyn's organizations, schools, and other establishments, the Brooklyn Bridge is commonly featured in their logos. While iconic, its ubiquity leads to a lack of uniqueness and differentiation among these logos, causing them to blend together. Therefore, Mother Design has chosen to avoid using the bridge and instead focus on highlighting other distinctive elements unique to Brooklyn.
Previous Logo
