Visionworks
See the difference.
Their existing brand didn’t reflect the depth of their expertise or the calm confidence they brought to the work. It lacked distinction and made it harder to reach the right clients.
We started with conversations. Talking to their team surfaced what made them different. What emerged was a clear throughline: they navigate complexity like seasoned sailors, with precision and ease. The new identity draws from that metaphor. A sail-inspired mark, oceanic palette, and modular grid system mirror how they bring order to chaos. Everything was designed to feel steady, sharp, and quietly assured, just like them.
Identity Branding Art & Design Direction
Tradewind
Header
In many of Brooklyn's organizations, schools, and other establishments, the Brooklyn Bridge is commonly featured in their logos. While iconic, its ubiquity leads to a lack of uniqueness and differentiation among these logos, causing them to blend together. Therefore, Mother Design has chosen to avoid using the bridge and instead focus on highlighting other distinctive elements unique to Brooklyn.
Previous Logo
